Does your business strategically onboard all key stakeholders to maximise productivity?

The interdependent parts of a business include its internal and external stakeholders. The challenge is to engage all these stakeholders either directly (staff and suppliers) or indirectly (investors and customers) in helping you fulfill your social, environmental and economic responsibilities, obligations, shared values and vision.

Developing a stakeholder map is a good way to review all of the people involved in your activity and then determine the best way to engage with them.  It’s important to remember that you must allow for communication to flow in both directions. The ultimate objective is to build a culture of innovation across the organisation and its key stakeholders

One of the most important aspects of your sustainable innovation journey is telling all who will listen about your progress and success.  This means tracking your activity across all aspects of your Value Chain. Then it’s a matter of creating a communication piece that tells your story in an engaging and meaningful way. The goal is to bring your action to life. Telling stories of real people along your Value Chain will show your customers that you are serious about your sustainability goals and willing to be transparent in their implementation.

MAXIMISE PRODUCTIVITY THROUGH STAKEHOLDER ENGAGEMENT 

STEP 4: ENGAGING 

• Learn how to effectively lead your staff and stakeholders as they implement your strategic innovation plan.
• Build their capacity to contribute to positive visions of the future, improve current practice, innovate at every opportunity and adapt to changing conditions.
• Maximise the performance of all key members of your value chain and then track and communicate your success as part of your commitment to responsible business practice.

HOW TO MAXIMISE STAKEHOLDER ENGAGEMENT

The best way to undertake this step is through a Stakeholder Engagement & Communication Plan.  We have worked with many organisations around the world to develop educational and communication pieces that tell their unique business story in engaging and interactive ways.  In fact one of our most noted edutainment program showcased businesses from across the world as it educated the broader community about its connection to the natural world.

Look through some of our sample projects to see our scope of work to date. We invite you to contact us to discuss your unique business and how you would like to share you story with your stakeholders and broader community.

LEADING DIGITAL EDUTAINMENT AROUND THE WORLD

We have been at the forefront of digital engagement for 25 years working with businesses around the world to educate the community about their connection to the natural world.  Our kids program became a standard in classrooms in Australia, the United Kingdom, California, Ohio, Minnesota and our large stable of financial partners supported us in the development of our digital edutainment program for more than a decade. You can check out our old friend Ollie at olliesworld.com

 

TAILORED PROJECTS  

Over the years we have developed a range of digital projects for businesses and government departments around the world to tell their story and share their sustainable innovation success.  Some of these projects include;

• NASA – (yes that’s the US Government Space Agency) we created a Space Movie for kids
• US Postal Service (USA) – we developed a kid’s website showcasing environmental stamps
• National Association of Forest Industries (AUST) – we developed a full website and educational resources
• Publishers National Environment Bureau (AUST) – we developed a movie and website to explain the newspaper recycling story